what is IRS (Indian Readership Survey )

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What is IRS Indian Readership Survey ?


the world's largest readership and consumption survey - Indian Readership Survey (IRS). The IRS is a pan-India readership and consumption study, which provides vital insights on the readership of Newspapers and Magazines, other media consumption like TV, Radio, Internet, and also product ownership information.


WHERE WILL YOU FIND THE WORLD'S LARGEST READERSHIP SURVEY?
 IN THE WORLD'S LARGEST DEMOCRACY' OF COURSE.


 The Media Research Users Council (MRUC) has commissioned the world's largest readership and
 consumption survey - Indian Readership Survey (IRS). The IRS is a pan-India readership and
 consumption study, which provides vital insights on the readership of Newspapers and
 Magazines, other media consumption like TV, Radio, Internet, and also product ownership
 information. IRS enables marketing companies to devise effective media and marketing
 strategies that contribute in achieving their business goals. The Survey is being carried out by
 Nielsen India - a reputed market research agency in India. We request you and your family
 members to cooperate with Nielsen surveyors, who may come to your house for conducting an
 interview. If you wish to verify, you may ask the Nielsen surveyor for an Identity Card.
 Media Research Users Council (MRUC), a registered not-for-profit industry body, having
 representations from major advertisers, publishers, advertising agencies, and broadcasters, has
 commenced the fieldwork for the 2019-21 edition of the IRS.

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