what is IRS (Indian Readership Survey )
What is IRS Indian Readership Survey ? the world's largest readership and consumption survey - Indian Readership Survey (IRS). The IRS is a pan-India readership and consumption study, which provides vital insights on the readership of Newspapers and Magazines, other media consumption like TV, Radio, Internet, and also product ownership information. WHERE WILL YOU FIND THE WORLD'S LARGEST READERSHIP SURVEY? IN THE WORLD'S LARGEST DEMOCRACY' OF COURSE. The Media Research Users Council ( MRUC ) has commissioned the world's largest readership and consumption survey - Indian Readership Survey (IRS). The IRS is a pan-India readership and consumption study, which provides vital insights on the readership of Newspapers and Magazines, other media consumption like TV, Radio, Internet, and also product ownership information. IRS enables marketing companies to devise effective media and marketing strategies that contribute in achieving...
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